Syed, Imran. <br/><br/>
Wowability :  how to achieve it & why it matters / 
At head of title:  Wow 
Imran Syed. 
 - Singapore ;  Hoboken, NJ :  John Wiley & Sons (Asia),  2008. 
 - xiii, 240 p. ;  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 219-234) and indexes. 
<br/><br/><label>ISBN: </label>9780470822890 (pbk.) 
<br/><br/><label>LCCN: </label>2009509012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.827  / SYE