TY - BOOK AU - Weinberg,Tamar TI - The new community rules: marketing on the social web SN - 9788184048711 (pbk.) U1 - 658.872 23 PY - 2009/// CY - Beijing, Sebastopol, CA PB - O'Reilly KW - Internet marketing KW - Social media KW - Economic aspects KW - Online social networks KW - Electronic commerce N1 - Includes bibliographical references (p. 335-336) and index ER -