Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day and Robert P. Leone 
 - 10th ed.  International Student Version 
 - Hoboken, NJ :  John Wiley,  2010. 
 - xvii, 701 p. ;  ill. ;  27 cm. 
<br/><br/> Rev. ed. of: Marketing research / David A. Aaker, V. Kumar, George S. Day. 9th ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470524619 (pbk.) 
<br/><br/><label>LCCN: </label>2009043730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK