Wootton, Simon. <br/><br/>
Strategic thinking :  a nine step approach to strategy and leadership for managers and marketers / 
Simon Wootton & Terry Horne. 
 - 3rd ed. 
 - London ;  Philadelphia :  Kogan Page Limited,  2010. 
 - ix, 150 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps. 
<br/><br/><label>ISBN: </label>9780749460778 0749460776 
<br/><br/><label>LCCN: </label>2010002761 
<br/><br/><label>Nat. Bib. No.: </label>GBB055753  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015541160  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / WOO