Advertising and promotions <br/><br/>
Advertising and promotions: an integrated brand approach 

 - 6th 
 - Andover  Cengage learning  2012 
 - xli,710p p. 
<br/><br/><label>ISBN: </label>9788131517383 
<br/><br/><label>Subjects--Index Terms: </label>Adevertising-brand name products