TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 9780077114152 (pbk)
U1  - 658.8 23
PY  - 2007///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -