00935pam a2200277 a 4500 3498 3498 1598733 OSt 20211221071556.0 941006s1995 nyua b 001 0 eng 94040494 9780077114152 (pbk) DLC DLC DLC e------ 658.8 23 JOB Jobber, David, 1947- 3470 Principles and practice of marketing / David Jobber. 5th ed. London ; New York : McGraw-Hill, 2007. xxxi, 1022 p. ; ill. (some col.) ; 26 cm. Includes bibliographical references and index. Marketing. 3471 Marketing Europe Case studies. 3472 7 cbc orignew 1 ocip 19 y-gencatlg ddc 01 23 0 0 ddc 0 0 01 01 2021-01-12 0 658.8 JOB BCL1298 2021-01-12 55.06 2021-01-12 01 PN083272