Raju,  M. S. <br/><br/>
Consumer behavior: concept applications and cases 

 - 1st 
 - India  Vikas publishing house pvt ltd.  2004 
 - xvi,351p p. 
<br/><br/><label>ISBN: </label>9788125915324 
<br/><br/><label>Subjects--Index Terms: </label>Consumer behaviour