Stakeholder relationship management : a maturity model for organisational implementation /
by Lynda, Bourne.
- 1st ed.
- England : Gower Publishing Ltd, 2009.
- xx, 215 p. ; ill. ; 25 cm. 1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. [207]-209) and index.
Why stakeholders matter -- Who can be stakeholders? -- The right stakeholders -- Mapping stakeholders -- Measuring stakeholder attitude -- Monitoring the engagement -- Effective implementation -- Defining organisational readiness -- Implementation guidelines.