Plessis, Erik Du. <br/><br/>
Branded mind :  what neuroscience really tells us about the puzzle of the brain and the brand / 
by Erik, du Plessis. 
 - 1st ed. 
 - London ;  Philadelphia :  Kogan Page,  2011. 
 - xvii, 251 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [245]-246) and index. 
<br/><br/><label>ISBN: </label>9780749461256 (hbk.) 
<br/><br/><label>LCCN: </label>2010037756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Advertising--Psychological aspects.<br/>Marketing--Psychological aspects.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PLE