On becoming a consumer : the development of consumer behavior patterns in childhood /
by James U. McNeal.
- 1st ed.
- Amsterdam ; Boston : Butterworth-Heinemann, 2007.
- xix, 408 p. ; ill. ; 24 cm.
Includes bibliographical references and index.
9780750683357 (hbk.) 075068335 (hbk.)
2006038018
GBA708382 bnb
013655862 Uk
Consumer behavior--United States. Child consumers--United States.