McNeal, James U.

On becoming a consumer : the development of consumer behavior patterns in childhood / by James U. McNeal. - 1st ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007. - xix, 408 p. ; ill. ; 24 cm.

Includes bibliographical references and index.

9780750683357 (hbk.) 075068335 (hbk.)

2006038018

GBA708382 bnb

013655862 Uk


Consumer behavior--United States.
Child consumers--United States.

658.83420830973 / MCN