Bhalla, Gaurav. <br/><br/>
Collaboration and co-creation :  new platforms for marketing and innovation / 
by Gaurav, Bhalla. 
 - 1st ed. 
 - USA :  Springer,   2011. 
 - xiv, 205 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781441970817 (hbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BHA