Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy /  by J. Paul Peter and Jerry, C. Olson. 

 - 6th ed. 
 - Boston :  McGraw-Hill,  2002. 
 - xxvi, 582 p. ;  ill. (some col.) ;  25 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071121110 (pbk.) 9780071121118 (pbk.) 
<br/><br/><label>LCCN: </label>2001031482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET