Morgan, Adam.  1969- <br/><br/>
Eating the big fish :  how challenger brands can compete against brand leaders / 
by Adam, Morgan. 
 - 2nd ed. 
 - Canada :  John Wiley and Sons Inc,  2009. 
 - xxiv, 336 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 315-319) and index. 
<br/><br/><label>ISBN: </label>9780470238271 (hbk.) 
<br/><br/><label>LCCN: </label>2008022827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products--Management.<br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOR