Chasser, Anne H. <br/><br/>
Brand rewired :  connecting intellectual property, branding, and creativity strategy / 
by Anne, H. Chasser and Jennifer, C. Wolfe. 
 - 1st ed. 
 - Canada :  John Wiley and Sons Inc,  2010. 
 - xvi, 224 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470575420 (hbk.) 
<br/><br/><label>LCCN: </label>2010003828 
<br/><br/><label>Nat. Bib. No.: </label>GBB049471  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015529413  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Branding (Marketing)<br/>Intellectual property.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHA