TY  - BOOK
AU  - Cowan,David
TI  - Strategic internal communication: how to build employee engagement and performance 
SN  - 9780749478650 (pbk.)
U1  - 658.45 23
PY  - 2017///
CY  - New York
PB  - Kogan Page Ltd
KW  - Communication in organizations
KW  - Communication in management
KW  - Communication in personnel management
N1  - Revised edition of the author's Strategic internal communication, 2014; Includes index; Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index
ER  -