Cowan, David,  1961- <br/><br/>
Strategic internal communication :  how to build employee engagement and performance / 
David Cowan. 
 - 2nd ed 
 - xii, 219 p. ;  24 cm 
<br/><br/> Revised edition of the author's Strategic internal communication, 2014.  Includes index. 
<br/><br/>Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index. 
<br/><br/><label>ISBN: </label>9780749478650 (pbk.) 
<br/><br/><label>LCCN: </label>2017004276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Communication in management.<br/>Communication in personnel management.
<br/><br/><label>Dewey Class. No.: </label>658.45  / COW