Blythe, Jim. <br/><br/>
Key concepts in marketing / 
 Marketing 
by Jim, Blythe. 
 - 1st ed. 
 - London :  SAGE Publications Ltd,  2009. 
 - ix, 219 p. ;  ill. ;  22 cm. 
 - SAGE key concepts .
 - SAGE key concepts. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781847874993 (pbk.) 
<br/><br/><label>LCCN: </label>2008932105 
<br/><br/><label>Nat. Bib. No.: </label>GBA869338  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014622133  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY