TY  - BOOK
AU  - Jones,Graham
TI  - Click.ology: what works in online shopping and how your business can use consumer psychology to succeed 
SN  - 9781857886047 (pbk.)
U1  - 658.8342 23
PY  - 2014///]
CY  - London
PB  - Nicholas Brealey Publishing
KW  - Electronic commerce
KW  - Psychological aspects
KW  - Teleshopping
KW  - Consumer behavior
KW  - Business enterprises
KW  - Computer network resources
KW  - Web site development
N1  - Includes bibliographical references (pages [183]-190) and index
N2  - "The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description
ER  -