Jones, Graham. (Writer on Internet psychology),

Click.ology : what works in online shopping and how your business can use consumer psychology to succeed / Clickology Graham Jones. - viii, 195 p. ; illustrations ; 22 cm.

Includes bibliographical references (pages [183]-190) and index.

"The world is resounding to the sound of click, click, spend now internet shopping is a normal, daily activity for people throughout the world. But what first attracts the consumer, makes them buy and gets them coming back for more? And what can a business learn from what is already happening online?"--Publisher's description.

9781857886047 (pbk.)

2015303286

GBB388241 bnb

016504637 Uk


Electronic commerce--Psychological aspects.
Teleshopping--Psychological aspects.
Consumer behavior.
Business enterprises--Computer network resources.
Web site development.

658.8342 / JON