Hollis, Nigel. <br/><br/>
Global brand :  how to create and develop lasting brand value in the world market / 
by Nigel, Hollis. 
 - 1st ed. 
 - New York :  Palgrave Macmillan,  2008. 
 - xvii, 254 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 239-246) and index. 
<br/><br/><label>ISBN: </label>0230606229 (hbk.) 9780230606227 (hbk.) 
<br/><br/><label>LCCN: </label>2008009927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL