Sayre, Shay <br/><br/>
Qualitative methods for marketplace research 

 - 1st 
 - London  Sage publication  2001 
 - xv,255p p. 
<br/><br/><label>ISBN: </label>0-7619-2270-9 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research --Methodology