Esty, Daniel C. <br/><br/>
Green to gold :  how smart companies use environmental strategy to innovate, create value, and build competitive advantage / 
by Daniel C. Esty and Andrew S. Winston. 
 - 1st ed. 
 - London :  Yale University Press,  2006. 
 - xv, 366 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 323-352) and index. 
<br/><br/>The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture  -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions. 
<br/><br/><label>ISBN: </label>9780300119978 (hbk.) 0300119976 (hbk.) 
<br/><br/><label>LCCN: </label>2008045557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management--Environmental aspects.<br/>Corporations--Environmental aspects.<br/>Business enterprises--Environmental aspects.
<br/><br/><label>Dewey Class. No.: </label>658.4083  / EST