Clifton, Rita. <br/><br/>
Brand and branding / 
by Rita, Clifton. 
 - 2nd ed. 
 - London :  Profile Books,  2009. 
 - xvii, 284 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9781846681196 (hbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CLI