Bull, Andy.  1956- <br/><br/>
Brand journalism / 
by Andy Bull. 
 - 1st ed. 
 - ix, 277 p. ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415638104 (pbk.) 
<br/><br/><label>LCCN: </label>2013000999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.827  / BUL