TY  - BOOK
AU  - Roll,Martin
TI  - Asian brand strategy: how Asia builds strong brands 
SN  - 9781403992796 (hbk.)
U1  - 658.827095 23
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Asia
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references (p. 243-248) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2005044658-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2005044658-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0629/2005044658-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0662/2005044658-s.html
ER  -