Asian brand strategy : how Asia builds strong brands /
by Martin Roll.
- 1st ed.
- New York : Palgrave Macmillan, 2006.
- xviii, 254 p. ; ill. ; 25 cm.
Includes bibliographical references (p. 243-248) and index.
9781403992796 (hbk.)
2005044658
GBA552645 bnb
013225843 Uk
Brand name products--Management.--Asia Brand name products--Marketing.--Asia