Roll, Martin. 1967-

Asian brand strategy : how Asia builds strong brands / by Martin Roll. - 1st ed. - New York : Palgrave Macmillan, 2006. - xviii, 254 p. ; ill. ; 25 cm.

Includes bibliographical references (p. 243-248) and index.

9781403992796 (hbk.)

2005044658

GBA552645 bnb

013225843 Uk


Brand name products--Management.--Asia
Brand name products--Marketing.--Asia

658.827095 / ROL