Aaker, David A. <br/><br/>
Brand leadership / 
by David, A. Aaker and Erich, Joachimsthaler. 
 - 1st ed. 
 - New York :  Free Press,  2000. 
 - xii, 351 p. ;  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 331-335) and index. 
<br/><br/><label>ISBN: </label>0684866455 (hbk.) 9780684866451 (hbk.) 
<br/><br/><label>LCCN: </label>99089668  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.--United States
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK