Jain, Subhash C <br/><br/>
Marketing planning and strategy 

 - 8th 
 - New Delhi  Cengage Learning  2016 
 - xvii,643p p. 
<br/><br/><label>ISBN: </label>978-81-315-3177-8 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - Planning