TY  - BOOK
AU  - Farris, Paul W.
AU  - Bendle, Neil T.
AU  - Pfeifer, Phillip E.
AU  - Reibstein, David J.
TI  - Key marketing metrics: the 50+ metrics every manager needs to know 
SN  - 9780273722038 (pbk.)
U1  - 658.8 23
PY  - 2009///
CY  - United Kingdom
PB  - Pearson Education Ltd
ER  -