Farris, Paul W. <br/><br/>
Key marketing metrics :  the 50+ metrics every manager needs to know / 
by Paul, W Farris and [et.all...] 
 - 1st ed. 
 - United Kingdom :  Pearson Education Ltd,  2009. 
 - xiii, 353 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780273722038 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAR