00375nam a2200133Ia 4500008004100000020002200041040003800063100002000101245005400121250000800175260002700183300001700210653001400227220101s9999    xx            000 0 und d  a978-81-265-6693-8  cJayakar Knowledge Resource Centre  aKotler,  Philip 0aMarketing 4.0: moving from traditional to digital  a1st  bWileyaNew Delhic2017  axix, 184p p.  aMarketing