Kotler,  Philip <br/><br/>
Marketing 4.0: moving from traditional to digital 

 - 1st 
 - New Delhi  Wiley  2017 
 - xix, 184p p. 
<br/><br/><label>ISBN: </label>978-81-265-6693-8 
<br/><br/><label>Subjects--Index Terms: </label>Marketing