TY  - BOOK
AU  - Blythe,Jim
AU  - Blythe,Jim
TI  - Essentials of marketing communications
SN  - 9781412911047 (pbk.)
U1  - 658.8 23
PY  - 2006///
CY  - New York
PB  - FT/Prentice Hall
KW  - Marketing
N1  - Rev. ed. of: Essentials of marketing. 2nd ed. 2001; Includes bibliographical references and index
ER  -