Blythe, Jim. <br/><br/>
Essentials of marketing communications / 
Jim Blythe. 
 - 1st ed. 
 - New York :  FT/Prentice Hall,  2006. 
 - vi, 184 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of: Essentials of marketing. 2nd ed. 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412911047 (pbk.) 
<br/><br/><label>LCCN: </label>2005054965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY