Kolb, Bonita M., <br/><br/>
Marketing strategy for the creative and cultural industries / 
Bonita M. Kolb. 
 - 1st ed. 
 - Abingdon, Oxon ;  NewYork, NY :  Routledge,  2016. 
 - viii, 246 p. ;  22 cm. 
 - Mastering management in the creative and cultural industries .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138913639 (pbk.) 
<br/><br/><label>LCCN: </label>2015031328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts--Marketing.<br/>Performing arts--Marketing.<br/>Cultural industries--Management.
<br/><br/><label>Dewey Class. No.: </label>700.688  / KOL