Jobber, David. <br/><br/>
Foundations of marketing / 
by David, Jobber and John, Fahy. 
 - 2nd ed. 
 - London :  Tata McGraw Hill Education,  2006. 
 - xxiii, 376 p. ;  26 cm. 
<br/><br/><label>ISBN: </label>007710918 (pbk.) 9780077109189 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB