Tsiptsis, Konstantinos <br/><br/>
Data mining techniques in CRM: inside customer segmentation 

 - 1st 
 - West Sussex  John Wiley and Sons Ltd  2009 
 - xi,357p. p. 
<br/><br/><label>ISBN: </label>0-470-74397-3 
<br/><br/><label>Subjects--Index Terms: </label>Customer relations - Management - Data processing