Zimmerman, Alan. <br/><br/>
Business to business marketing management :  a global perspective / 
by Alan, Zimmerman and Jim, Blythe. 
 - 3rd ed. 
 - London :  Routledge,  2018. 
 - xiii, 438 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781138680760 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIM