Johnson, Gerry.
Exploring corporate strategy /
Gerry Johnson, Kevan Scholes, Richard Whittington.
- 8th ed.
- Harlow, Essex, England ; New York : FT/Prentice Hall, Pearson Education, 2008.
- xxxv, 635 p. ; ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
9780273711919 (pbk.)
2005277165
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
658.4012 / JOH