Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - Harlow, Essex, England ; New York : FT/Prentice Hall, Pearson Education, 2008. - xxxv, 635 p. ; ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

9780273711919 (pbk.)

2005277165


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

658.4012 / JOH