TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781446259030 (pbk.)
U1  - 658.802 23
PY  - 2015///
CY  - London
PB  - Sage Publications
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
KW  - fast
N1  - Includes bibliographical references and index
ER  -