Egan, John,  1952- <br/><br/>
Marketing communications / 
John Egan. 
 - 2nd ed. 
 - London :  Sage Publications,  2015. 
 - ix, 420 p. ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446259030 (pbk.) 
<br/><br/><label>LCCN: </label>2014936261 
<br/><br/><label>Nat. Bib. No.: </label>GBB4E2725  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016938141  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.<br/>Advertising.<br/>Advertising.<br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / EGA