TY  - BOOK
AU  - D'Aveni,Richard A.
TI  - Beating the commodity trap: how to maximize your competitive position and increase your pricing power 
SN  - 9781422103159 (hbk.)
U1  - 658.802 23
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Commercial products
KW  - Consumption (Economics)
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references and index; The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position
UR  - http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018815002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -