D'Aveni, Richard A. <br/><br/>
Beating the commodity trap :  how to maximize your competitive position and increase your pricing power / 
Richard A. D'Aveni. 
 - 1st ed. 
 - Boston, Mass. :  Harvard Business Press,  c\2010. 
 - xiv, 194 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The three commodity traps : from diamonds to glass -- The deterioration trap : how to manage market power to beat low-end competitors -- The proliferation trap : how to manage multiple threats to your competitive position -- The escalation trap : how to manage the escalating momentum of one-upmanship -- The diamond in the rough : how to keep finding your best competitive position. 
<br/><br/><label>ISBN: </label>9781422103159 (hbk.) 
<br/><br/><label>LCCN: </label>2009019394 
<br/><br/><label>Nat. Bib. No.: </label>GBA995124  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015381215  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products.<br/>Consumption (Economics)<br/>Strategic planning.<br/>Competition.
<br/><br/><label>Dewey Class. No.: </label>658.802