Ramaswamy, Venkat <br/><br/>
Power of co creation: built it with them to boost growth productivity and profits 

 - 1st 
 - New York  Free Press  2010 
 - ix,276p p. 
<br/><br/><label>ISBN: </label>9781451623543 
<br/><br/><label>Subjects--Index Terms: </label>Creative ability in business