00355nam a2200121Ia 4500008004100000040003800041100002200079245005600101250000800157260002400165300001800189653002600207220101s9999    xx            000 0 und d  cJayakar Knowledge Resource Centre  aParthasarathy,G K 0aElectronic media and communication research methods  a1st  bGNOSISaDelhic2006  axiii,216p. p.  aMass media - research