Social marketing casebook 
Jeff Frenchn , Rowena  Merritt and  Lucy Reynolds. 
 - 1st ed. 
 - New Dehli :  Asia-Pacific ;  2011. 
 - vi, 270 p. ;  23 cm.  
<br/><br/><label>ISBN: </label>9780857025449 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FRE