Baron, Steve <br/><br/>
Services marketing :  text and cases / 
Steve Baron, Kim Harris, Toni Hilton. 
 - 3rd ed. 
 - Basingstoke, Hampshire ;  New York, NY :  Palgrave Macmillan,  2009. 
 - xvii, 358 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies. 
<br/><br/><label>ISBN: </label>978023327849 (pbk.) 
<br/><br/><label>LCCN: </label>2008046589 
<br/><br/><label>Nat. Bib. No.: </label>GBA8A9118  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014753891  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR