Fornell, Claes. Satisfied customer : winners and losers in the battle for buyer preference / by Claes, Rornell. - 1st ed. - New York : Palgrave Macmillan, 2007. - viii, 247 p. ; 24 cm. ISBN: 9781403981974 (hbk.) Dewey Class. No.: 658.8343 / FOR