Birn, Robin J. <br/><br/>
Effective use of market research :  how to drive and focus better business decisions / 
by Robin, J Birn. 
 - 4th ed. 
 - London :  Kogan Page,  2004. 
 - xiv, 226 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>074944200 (pbk.) 9780749442002 (pbk.) 
<br/><br/><label>Dewey Class. No.: </label>658.83  / BIR